Enrolment options

Fundamentals of Channel Management

Time: 96 hours/ 5 months - you work on Virtual World Business 


The course will give you in-depth exposure into the challenges involved in making supply chains work. The course focuses on the development and management of business-to-business relationships between you who become either suppliers or distributors within an international business setting. You will learn to execute a supply chain strategy and deal with the complexities and conflicts of supply chain management. You will need to balance selfishness and short-term gain with the potential for greater reward resulting from building long-term business relationships. You will learn to negotiate, cooperate, and coordinate to achieve desired ends while focusing on win-win solutions.

You take one of the roles play: 

 

Content: 

  • Design and develop brands/products 
  • Sales and distribution
  • Human resource management
  • Manufacturing
  • Finance
  •  supply chain
  • Outsourcing
  • E-Commerce

Conquering Market shares of the 12 largest cities 


Business scenario

A group of venture capitalists will provide the seed capital for your team to start your company. You will become either suppliers or resellers in the microcomputer industry. All firms will have limited financial resources and complete accounting responsibility. Resellers must find suppliers who can produce the goods you wish to sell to the end user market. Suppliers must approach resellers to become their sources of supply. You will experience the complicated process of building relationships and putting channels in place. Achieving high level of supply-chain coordination will require extensive negotiations and trust between the involved parties.

 As the exercise unfolds, suppliers make tactical decisions related to factory expansions and scheduling production to supply products for one or more resellers. You will need to optimize your production process, increase contract fulfillment and improve quality and reliability of the products you produce. Resellers will select a product portfolio and advertising budget, expand their sales channels and experiment with marketing campaigns to stimulate demand throughout the world. The quality of the supply chain relationship between the student teams will be the critical element determining each team’s performance in the game.


OutcomeDo, Implement, and analyze outcome business based on cumulative balanced scorecard


Cumulative balanced scorecard

 

 

Target courses: Almost any supply chain (logistics) course where there is a desire to give you experience in setting up and managing a supply chain.

Time frame: 6 rounds/quarters – each round/quarter takes 6 hours per learner

Copyrighted in its entirety, Ernest R. Cadotte

This course requires a payment for entry.

Cost: USD 199.00

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