Time: 96 hours/ 6 months - you work on Virtual World Business 

The Supply Chain and Channel Management skills will give you in-depth exposure into the challenges involved in making supply chains work. The business Virtual focuses on the development and management of business-to-business relationships between student teams who become either suppliers or distributors within an international business setting. You will learn to execute a supply chain strategy and deal with the complexities and conflicts of supply chain management. You will need to balance selfishness and short-term gain with the potential for greater reward resulting from building long-term business relationships. You will learn to negotiate, cooperate, and coordinate to achieve desired ends while focusing on win-win solutions.

You take one of the roles play: 

 Content: 

Conquering Market shares of the 12 largest cities 

Realistic Experience

You set up new businesses and compete in a simulated market. you are challenged to develop a niche market based on newly available technology. You study industry data and formulate a business strategy. You produce and sell products, gaining experience by testing ideas and learning from the results.

Business scenario

 You are provided seed capital to start your simulated companies. You will become either suppliers or resellers in the microcomputer industry. All firms will have limited financial resources and complete accounting responsibility. Resellers must find suppliers who can produce the goods You wish to sell to the end user market. Suppliers must approach resellers to become their sources of supply. You will experience the complicated process of building relationships and putting channels in place. The virtual business provides a full set of supply-chain options, allowing you to make investments to speed up and better coordinate the exchanges between business partners. Achieving high level of supply-chain coordination will require extensive negotiations and trust between the involved parties. 

To speed up the start up process, all suppliers start with an operational factory in Asia, and the resellers have a sales office open in one of the 12 regions. As the exercise unfolds, suppliers will make tactical decisions related to factory expansions and scheduling production to supply products for one or more resellers. You will need to optimize their production process, increase contract fulfillment and improve quality and reliability of the products You produce. Resellers will select a product portfolio and advertising budget, expand their sales channels and experiment with marketing campaigns to stimulate demand throughout the world. The quality of the supply chain relationship between the student teams will be the critical element determining each team’s performance

Outcome: Do, Implement, and analyze outcome business based on cumulative balanced scorecard

Cumulative balanced scorecard

Target courses: Almost any supply chain (logistics) course where there is a desire to give you experience in setting up and managing a supply chain.

Time frame: 6 rounds/quarters – each round/quarter takes 6 hours per learner

Copyrighted in its entirety, Ernest R. Cadotte