Time: 96 hours/ 5 months - you work on Virtual World Business 

The Startup - International Corporate Management skills is a high-level, integrative PCs business virtual World, International Corporate Management  covers all the functional areas of business and demonstrates your interconnectedness. This virtual world adds unstable economic and political situations causing exchange rates and demand fluctuations across international regions. In turn, this affects the attractiveness and cost of doing business in different markets. 

You learn to follow the trends and project how they will affect your business. You act as executive teams making realistic business decisions in the context of a whole enterprise. Each decision round played builds upon knowledge retained from the previous round. Learning content is presented at the exact moments when it is needed for decisions in order to increase retention and get you playing sooner.  You learn to interpret market feedback, analyze competitors’ moves, and make quick adjustments to your strategy. Micro virtual world available at critical points during the exercise cover select business concepts in more depth to ensure that you master the course material. 

You take one of the roles play: 

Content: 

Competing 20 International Markets

Business scenario

You are provided with the virtual seed capital of US$4 million to start up your business. You have limited financial resources and complete accounting responsibility. You build a factory, open up distribution channels, design brands, as well as advertising and web marketing campaigns. You hire workers and decide on the compensation packages, deal with demand projections and the basic concepts of production scheduling. After several quarters in business, your Your firms can receive additional virtual fund of US$4 million from the Venture Capitalists. You can invest this money in new R&D, bring out improved products, and expand your distribution and production capacity in order to maximize your business performance. You have to carefully study and track economic conditions around the world and project your impact on the markets in which you compete. Market potential will rise and fall according to worldwide economic conditions.

Each team is provided with the virtual seed capital:

Outcome: Do, Implement, and analyze business based on cumulative balanced scorecard

Cumulative balanced scorecard

Target courses: Integrative, capstone courses

Time frame: 8 rounds/quarters – each round takes 12 hours per learner