Time: 96 hours/5 months - you work on Virtual World Business
The Advanced Strategic Marketing Skills - PCs allows you to exercise your understanding of all aspects of modern marketing. You must develop and hone a complete marketing strategy in a complex and competitive market. You act as executive teams for new marketing divisions making realistic decisions in the context of a whole enterprise. Each decision round played builds upon knowledge retained from the previous round. Learning content is presented at the exact moments when it is needed for decisions in order to increase retention and get learners playing sooner. You learn to interpret market feedback, analyze competitors’ moves, and make quick adjustments to your strategy. Marketplace Micro virtual World available at critical points during the exercise cover select business concepts in more depth to ensure that learners master the course material.
Learners take one of the roles play:
Content: The Advanced Strategic Marketing allows learners to develop and execute a complete marketing strategy including:
- Market Opportunity Analysis
- Product Design
- Pricing
- Advertising
- Internet Marketing
- Sales & Distribution
- Profitability
- Marketing Strategy
Each team has to conquer Market shares of the 20 largest cities
Business scenario
A large, international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. You have been asked to manage this PC Division. You will have limited virtual financial resources of US$ 7 million and complete accounting responsibility. You will be introducing a new line of microcomputers into twelve international markets. You have control of the PC Division for the next several periods (quarters). Within this time frame, Headquarters expects to see a self-sufficient and profitable division; the division manager has to bring back Headquarter 3 time of the seed capital that headquarter invested.
Each team is provided with the virtual seed capital:
Outcome: Do, Implement and Analyze this Strategic Marketing plan based on cumulative balanced scorecard
Target courses: Marketing Strategy, Marketing Management and Capstone Marketing courses
Time frame: 8 rounds – each round takes 6 hours per learner
Copyrighted in its entirety, Ernest R. Cadotte