Time: 96 hours/ 5 months -  you work on Virtual World Business 

Introduction to Marketing skills – PCs virtual World is a realistic market behaves with just enough detail for you to explore the essence of each marketing discipline and how you integrate with each other and the rest of the firm. You act as executive teams for new marketing divisions making realistic decisions in the context of a whole enterprise. Each decision round played builds upon knowledge retained from the previous round. Learning content is presented at the exact moments when it is needed for decisions in order to increase retention and get you playing sooner. You learn to interpret market feedback, analyze competitors’ moves, and make quick adjustments to your strategy. Micro virtual World available at critical points during the exercise cover select business concepts in more depth to ensure that you master the course material.

You take one of the roles play: 

Content: 

Conquering Market shares of the 4 largest cities 

Business scenario

A large, international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. You have been asked to manage this PC Division. You will have limited virtual financial resources of US$ 7 million and complete accounting responsibility. You will be introducing a new line of microcomputers into twelve international markets. You have control of the PC Division for the next several periods (quarters). Within this time frame, Headquarters expects to see a self-sufficient and profitable division; the division manager has to bring back Headquarter 3 time of the seed capital that headquarter invested.

Each team is provided with the virtual seed capital:

Outcome: Do, Implement and Analyze marketing result based on cumulative balanced scorecard

Cumulative balanced scorecard

Target courses: basic marketing.

Time frame: 6 rounds/quarters - each round takes 4 hours per learner