Time: 96 hours/ 5 months - leaners work on Virtual World Business
The Strategic Marketing Skills - PCs virtual World exposes you to all aspects of modern marketing. It allows you to develop and execute a complete marketing strategy, including brand design, pricing, ad copy design, media placement, distribution, and sales force management. Throughout the exercise, you receive information on customer needs as well as a feedback on customer satisfaction with brands, prices and advertising. You discover how your actions reflect in both brand profitability and firm profitability. You will learn to prepare sales projections and analyze simple accounting statements. You will study competitive tactics and adjust your marketing strategy to stay ahead of the competition.
You take one of the roles play:
Content: The Strategic Marketing simulation allows leaners to develop and execute a complete marketing strategy including:
- Market Opportunity Analysis
- Product Design
- Pricing
- Advertising
- Internet Marketing
- Sales & Distribution
- Profitability
- Marketing Strategy
Conquering Market shares of the 12 largest cities
Business scenario
A large, international electronics firm has decided to enter the microcomputer business. It has formed a new PC Marketing Division to pursue this business opportunity. You have been asked to manage this PC Division. You will have limited virtual financial resources of US$ 7 million and complete accounting responsibility. You will be introducing a new line of microcomputers into twelve international markets. You have control of the PC Division for the next several periods (quarters). Within this time frame, Headquarters expects to see a self-sufficient and profitable division; the division manager has to bring back Headquarter 3 time of the seed capital that headquarter invested.
Each team is provided with the virtual seed capital:
Outcome: Do, Implement and Analyze this Strategic Marketing plan based on cumulative balanced scorecard
Target courses: Marketing Strategy, Marketing Management and Capstone Marketing courses.
Time frame: 8 rounds/quarters – each round takes 8 hours per learner.
Copyrighted in its entirety, Ernest R. Cadotte